Led Zeppelin Tried to Destroy This Record. One Just Turned Up on Antiques Roadshow

A rare Led Zeppelin single that was recalled and ordered destroyed has surfaced on Antiques Roadshow. Its story, and how it survived for more than 50 years, may be more interesting than its value.

Led Zeppelin Tried to Destroy This Record. One Just Turned Up on Antiques Roadshow

There are rare records. Then there are records that were never supposed to exist.

A British man recently walked into the BBC’s Antiques Roadshow at Caerphilly Castle carrying a 7 inch copy of Led Zeppelin’s “Whole Lotta Love.” He had owned it for roughly 55 years and, remarkably, had originally received it for free.

What he had was one of the surviving copies of a UK single that was recalled before release and ordered destroyed. 

And the story behind it might be better than the valuation.

Led Zeppelin Didn't Want Singles

By 1969, “Whole Lotta Love” was an obvious candidate for a single.

It was the opening track on Led Zeppelin II and became a major hit in the United States, eventually reaching No. 4 on the Billboard Hot 100. But Led Zeppelin had a very different philosophy about singles at home.

The band wanted British listeners buying albums, not individual songs pulled from them. In the UK, Led Zeppelin maintained a no singles policy that was unusually strict for a band becoming one of the biggest acts in rock.

Atlantic Records apparently thought “Whole Lotta Love” was too obvious an opportunity to ignore.

Copies of a UK 7 inch were pressed with “Living Loving Maid” on the other side. The number most commonly reported is around 500, although that figure isn't as certain as some recent coverage suggests.

Then manager Peter Grant found out.

He ordered the single recalled and destroyed.

Not all of them came back.

One Copy Ended Up With a DJ

That's where the Antiques Roadshow story gets especially good.

The owner wasn't a collector hunting rare Led Zeppelin pressings. He said he was trying to find records to start a disco in the early 1970s when a record company representative handed him a few records and essentially told him he could have them.

One was the withdrawn “Whole Lotta Love.”

He then did something that might horrify a modern collector:

He played it.

Not once, either. He estimates he used it at discos eight to ten times.

Even better, apparently it wasn't much of a crowd pleaser.

The owner recalled that people weren't particularly interested in it, prompting Antiques Roadshow specialist Marc Allum to joke that it cleared the dance floor.

For more than half a century, the record stayed with him.

So What's It Worth?

This is where the story gets slightly messy.

Allum examined the record and noted signs of use, including light scratching and a finger mark. He estimated its auction value at around £1,000. 

Some subsequent reports have quoted higher figures, but condition matters enormously with a record like this. Led Zeppelin specialist Dave Lewis has also questioned whether the copy shown on television would actually reach £1,000 given its condition. 

There's also uncertainty surrounding exactly how many copies exist.

The frequently repeated story says approximately 500 were pressed. But Led Zeppelin researcher Richard Morton Jack notes that Atlantic sent review copies to UK newspapers in December 1969, which may help explain why more copies survived than the mythology surrounding the record sometimes suggests.

That uncertainty arguably makes the record more interesting.

This isn't simply a limited edition where everyone knows that exactly 500 numbered copies left the factory. It is a withdrawn commercial release whose surviving population is the result of records escaping a recall.

The Best Part Isn't the Price

Collectors understandably obsess over value. But imagine the history contained in this particular copy.

It was given away when nobody knew it would become valuable. It was used by a working DJ. People danced, or apparently didn't dance, while it played. Then it survived more than five decades with the same owner.

Now it's a collectible worth somewhere around four figures.

The owner doesn't appear interested in cashing in. After hearing the valuation, he said he will probably eventually give the record to his daughters. 

That's a better ending than an auction.

A pristine copy sitting untouched for 55 years might be worth more.

But it wouldn't have nearly as good a story.

Sources & Further Reading